The next generation of apps won't start in accelerators. It will start on YouTube, Instagram, TikTok, and Twitch

Content platforms and social media made publishing radically accessible, unlocking new opportunities and even new professions. Blogs, videos, and images became a form of self-expression, a way to stay connected, and for many, a primary source of income.
However, the creator industry has changed. With algorithm pressure, high competition and way too many offerings, at least, 50% creators tend to monetize their own content through direct-to-consumer subscriptions, building strong communities, using crowd funding and other direct ways from followers.
What's still missing is technology that helps creators build their next products, such as online courses, interactive guides to be actively used and monetized, not just thoughtfully designed. It's strangely unfair how many wonderful tools creators use for content creating, and how few for user interaction.
With Kineto we build this bridge between app creation and creative industries. With AI, we're unlocking the next wave, turning ideas into usable products. We let you describe the outcome in plain text, what you want people to do, get, or feel, and Kineto generates a real, shareable web app in minutes. It's not a mockup. It's not "a prototype you'll rebuild later or hire a developer." It's an app you can publish right away, send as a single link, and improve as you go. We don't limit creators on the platform or functionality, we give a form of a web app that can be used anywhere. These products can be monetized right away, promoted to gain and outreach new audiences, and optimized via newest technologies out of the box with Kineto
With Kineto, creators don't just generate apps, they build fully working products. Out of the box, you will be able to develop, monetize, and promote your app without setting up multiple third-party services. We've already added core functionality that makes apps feel truly real: building design, front end and back end with different user roles, purchasing custom domains directly through Kineto, sending emails to those who register in your app. In-app payments with no additional third-party setup will be available starting from March.
Our goal is to make app production easy, smooth, and simple turning every creator into a founder, or even a one-person business.
To pilot this vision, Kineto is launching a Creator Program with promotional support to help bring these ideas to life. Start building with Kineto, submit your project, and the strongest apps will receive funding for promotion and monetization, along with direct support from our team to level up the experience.
However, the bigger bet is economic: once interactive apps become as easy to create as content, creators gain a new way to express themselves, and a new way to earn. Kineto is building toward a world of "micro-products": small apps and experiences communities return to, pay for, and share, beyond ads and brand deals. As platform dependence grows riskier and attention gets more expensive, owning a product matters. The future of software will look less polished, and more personal.
It will definitely be crowded but we'll love it.
You are most likely to know people who can use our platform:
The most successful creators today no longer behave like influencers, it has nothing to do with the amount of followers either. They behave like founders or small businesses. They have a core expertise, they identify user needs through their audience, test ideas in public, iterate quickly, and monetize early. They create content that stands out, they create owned products, they drive the creative industry further.
In a world where you can create anything, create something that's yours.
Kineto is an independent startup spun out of JetBrains and backed by JetBrains investments and expertise. The same engineering mindset behind IntelliJ IDEA, coding agent Junie and Kotlin, a cross-platform language used by more than 2.5 million developers a year, is now focused on one thing: making app creation feel friendly, fast, and low-pressure. The mission isn’t “no‑code future”. We’re aiming to live in a “creators-led future” – let’s build it, together.
We're heading into an era where one person can build a unicorn without turning into a corporation or assembling an engineering team, and we think the people who'll do it first are creators.