Content creation and marketing are hard to automate with a prompt. A prompt can generate ideas, captions, lists, or scripts. But it does not know your positioning, audience, goals, past performance, brand voice, or what you are trying to build.

Without that context, an LLM gives you the next likely answer. And in marketing and content creation, the next likely answer is usually the average answer.

Today, we are introducing the next step for Kinetik: dedicated skills for marketing and creator work.

We built them around the challenges creators and marketers shared with us most often:

• Content creation and scriptwriting take a lot of time — and the results can be unpredictable.
• Positioning and personal brand are often unclear for creators: how to differentiate, find the right angle, and turn it into content.
• Businesses often spend money on creators who do not fit their brand. This hurts both sides.

Meet the new Kinetik skills!

X-Ray Niche: find your position before creating more content

You cannot differentiate without understanding the market around you.

X-Ray Niche analyzes your account, your audience signals, and your current positioning. Then it scans competitors in your niche and geographic area to understand who is growing, what they are doing, and where there is still room to stand out.

It won’t tell you to copy what works, but it’ll focus on you find what can work for you.

X-Ray Niche can:

• analyze your account by handle;
• identify your current positioning;
• scan competitors and benchmarks;
• surface what drives growth in your niche;
• ask targeted questions about your goals, personality, and brand;
• propose a differentiated positioning;
• create a matching bio or signature format;
• build a content plan and scripts to execute it.

The result is a content plan you can act on: ideas and scripts organized in Notion, with Kinetik ready to review and score them as you test what works. Try X-Ray Niche in Kinetik. ↗

Reels Screenwriter: turn an idea into a ready-to-use script

Reels Screenwriter helps you turn a topic into a clear brief, choose the right structure, and write a script that fits your goal. You start with an idea or topic. Kinetik builds the brief around it: your niche, target viewer, viewer pain, the goal of the Reel, and the action you want people to take.

Before writing the script, Kinetik checks the brief with you. Then it gathers the context. It uses your conversation, your Instagram or TikTok data, and the facts you provide. It does not invent your story. If something is missing, it asks.

After that, a specialized Screenwriter agent matches the brief to a proven content formula and builds the script.

The output includes:

• two hook options;
• a beat-by-beat script;
• a CTA matched to the goal;
• an explanation of why this structure fits the Reel.

So instead of getting a generic script, you get a script built from your context, your story, and the outcome you want. Try Screenwriter in Kinetik. ↗

Influencer Scout: find creators who actually fit the brand

Influencer Scout helps marketers and businesses find creators based on a real campaign brief: market, audience, product, task, geography, and brand requirements.

Kinetik reviews the influencer market, identifies the strongest matches for your brief, and builds a broader database of relevant candidates. A typical search includes the top 5 creators to prioritize, plus a full list of 20–25 creators to review.

The list is only the starting point. Scout also evaluates each creator with a Brand Match Score to help you understand who is worth considering and why.

The score looks at:

• category and audience fit;
• brief and campaign fit;
• sponsored versus organic performance;
• competitive saturation;
• views versus engagement quality;
• tone of voice fit.

Kinetik can also look for conquest opportunities: creators who have worked with competitors but are not exclusive to them. So instead of a raw list of influencers, you get a ranked shortlist with the context needed to make a better decision. Try Influencer Scout in Kinetik. ↗

Carousel designer

Carousel Designer helps you turn a topic, rough notes, or an existing draft into a ready-to-use Instagram carousel. You can start with raw material, slide-by-slide copy, or just a topic. If you already have a brand or style reference, Kinetik can use that too.

From there, Kinetik helps shape the carousel into a clear sequence of slides. It can suggest the right structure, choose the right slide types, and turn the content into a format that is easy to review and publish.

Carousel Designer can:

• turn a topic or draft into a full carousel;
• suggest a slide flow from cover to CTA;
• create different types of slides, including covers, fact slides, content slides, illustration-led slides, and closing CTA slides;
• keep the carousel clear and consistent across the full set;
• prepare slides that are ready to review, edit, and publish.

Today, Carousel Designer is built around a set of proven slide formats that make it easier to create carousels without building every slide from scratch. Try Carousel Designer in Kinetik. ↗

Built-in scoring protects quality

We are building Kinetik to make everyday marketing work easier for creators, businesses, and marketing teams. Scoring is one of the ways we keep the quality of the work high: by helping each agent compare options, explain its recommendations, and improve over time with user feedback.

These scoring systems will keep improving as we learn from user feedback and real use cases.

Our goal is simple: to make Kinetik useful in the daily work of creators, businesses, and marketing teams — helping them move faster, but also make better decisions.